Content Marketing Topics
In particular, I can drill down into case studies, white papers, and blog posts. I can teach your team or attendees about what makes these written elements of a content marketing strategy work, how to use editorial calendars, and more. I’ll offer strategy on slicing and dicing existing content to repurpose it, and offer valuable tips on creating readable, engaging copy.
Content Marketing & Journalism – Peanut Butter & Jelly
- Where journalism and content marketing intersect
- What journalists think content marketers need to know
- What to capitalize on as marketers
This topic was presented at Affiliate Summit East 2017 in NYC.
I’ve spoken about using LinkedIn for small businesses and personal branding, including how to use LinkedIn as an online resume and who to connect with to ensure maximum results for your business and your personal brand. I’ve given elementary LinkedIn tutorials. In longer sessions, I can speak on using social media as an extension of your content marketing strategy.
Your New Bestie: Working With Freelancers
At the 2016 ASBPE annual meeting, I spoke to a roomful of business publication editors on how to find their next best friend: a freelancer who meets their needs. I also included advice for cultivating freelancer relationships, from the beginning to the hopefully not so bitter end.