Content Marketing, Content Strategy
There’s no other way to say it: Content Marketing World 2023 was fire. From the educational sessions to networking opportunities, exhibitors, and meals, Informa did a fantastic job putting together a stellar program in a new venue (Washington, D.C., instead of...
Content Marketing, Content Strategy
Content marketing can mean different things to different people. Some may think it’s a constant stream of blog posts, e-books, and videos. Others see it as a brand newsletter that provides relevant information but doesn’t scream “Widget, Inc.!”...
Content Marketing, Content Strategy, Hiring a Writer
If you believe the hype, AI will take over every marketing task, from content marketing writing to graphic design. Writers like me will be left languishing at our keyboards, much like the assembly line workers of the 1950s. Marketing directors will tell their AI tools...
Content Marketing, Content Strategy
Still filling out your content calendars for 2022? One of the most prominent challenges organizations face in content marketing is content creation – and even more specifically, coming up with ideas for content creation. Research tells us that a smaller company can...
