The Scariest Place to Be Is the Same Place as Last Year: Why It’s Time to Grow Your Content Strategy
AI reshaped marketing. Learn why staying still is risky and how a freelance content marketing writer can help your business grow in 2025.
Mastering Content Strategy with Effective Briefs
Content creation can sometimes feel chaotic, and for good reason. A B2B content writer receives a vague topic. A marketing lead wants conversions. A sales team hopes it addresses common objections. And a founder wants to “get something out there.” But no...
Why B2B Content Needs a Stronger POV in 2025
A lot of B2B content looks alike. You’ve seen blog posts packed with SEO keywords but no opinion, thought leadership pieces that ChatGPT could’ve written without a prompt, and LinkedIn carousels full of recycled insights. In other words, deja vu all over...
5 Bold, Bright 2024 Content Marketing Predictions
For many B2B content marketing professionals, 2023 provided more challenges than opportunities. I know I’m not the only one who shook her head sadly at the overuse of AI, the confusion around social media, and an uncertain economy. I watched with everyone else as tech...
Top 5 Takeaways from Content Marketing World 2023
There’s no other way to say it: Content Marketing World 2023 was fire. From the educational sessions to networking opportunities, exhibitors, and meals, Informa did a fantastic job putting together a stellar program in a new venue (Washington, D.C., instead of...