During the COVID-19 shutdowns, companies had to pivot their content marketing strategies. B2B marketers seized the opportunity to create content and reach more customers. They created guides for working from home, ramped up webinars, and hosted virtual events. But as...
There’s a definite difference between content marketing writing and copywriting, although it may not seem evident at first. Both are written with the end goal of selling something in mind. Both content marketing writing and copywriting can be short-form copy or...
