Brand Journalism and Content Marketing: What’s the Difference?
Brand journalism and content marketing are sometimes used interchangeably. However, they are not the same. Content marketing and journalism are similar to gymnastics meets, with the balance beam, bars, and floor work. It’s all the same sport focusing on skills and...
How to Feed Your Content Marketing Idea Pipeline
Still filling out your content calendars for 2022? One of the most prominent challenges organizations face in content marketing is content creation – and even more specifically, coming up with ideas for content creation. Research tells us that a smaller company can...
5 Ways to Have Fun with B2B Content Marketing
B2B content marketing has an undeserved bad reputation. Too many people, including content marketers, think it’s boring. Marginally interesting case studies, sleep-inducing white papers, blog posts written for SEO purposes – yawn. They couldn’t be further from...
How Yoga Improves Content Marketing Strategy
Karoun Charkoudian, a former yoga studio owner, once was the featured speaker at a breakfast meeting I attended. And as I learned that morning, yoga and content marketing strategy – yes, even B2B content marketing strategy – have a lot in common. (Maybe...