Marketing vs. Content Marketing vs. Communications: Understanding the Differences
Marketing, content marketing, and communications all play important roles in business. Here’s why they’re different disciplines—and why communications isn’t marketing.
Why B2B Content Needs a Stronger POV in 2025
A lot of B2B content looks alike. You’ve seen blog posts packed with SEO keywords but no opinion, thought leadership pieces that ChatGPT could’ve written without a prompt, and LinkedIn carousels full of recycled insights. In other words, deja vu all over...
5 Bold, Bright 2024 Content Marketing Predictions
For many B2B content marketing professionals, 2023 provided more challenges than opportunities. I know I’m not the only one who shook her head sadly at the overuse of AI, the confusion around social media, and an uncertain economy. I watched with everyone else as tech...
Top 5 Takeaways from Content Marketing World 2023
There’s no other way to say it: Content Marketing World 2023 was fire. From the educational sessions to networking opportunities, exhibitors, and meals, Informa did a fantastic job putting together a stellar program in a new venue (Washington, D.C., instead of...
The 5 Content Marketing Myths Holding You Back
Content marketing can mean different things to different people. Some may think it’s a constant stream of blog posts, e-books, and videos. Others see it as a brand newsletter that provides relevant information but doesn’t scream “Widget, Inc.!”...