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5 Bold, Bright 2024 Content Marketing Predictions

5 Bold, Bright 2024 Content Marketing Predictions

For many B2B content marketing professionals, 2023 provided more challenges than opportunities. I know I’m not the only one who shook her head sadly at the overuse of AI, the confusion around social media, and an uncertain economy. I watched with everyone else as tech...

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Top 5 Takeaways from Content Marketing World 2023

Top 5 Takeaways from Content Marketing World 2023

There's no other way to say it: Content Marketing World 2023 was fire. From the educational sessions to networking opportunities, exhibitors, and meals, Informa did a fantastic job putting together a stellar program in a new venue (Washington, D.C., instead of...

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The 5 Content Marketing Myths Holding You Back

The 5 Content Marketing Myths Holding You Back

Content marketing can mean different things to different people. Some may think it's a constant stream of blog posts, e-books, and videos. Others see it as a brand newsletter that provides relevant information but doesn't scream "Widget, Inc.!" at every turn. Well,...

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How to Feed Your Content Marketing Idea Pipeline

How to Feed Your Content Marketing Idea Pipeline

Still filling out your content calendars for 2022? One of the most prominent challenges organizations face in content marketing is content creation – and even more specifically, coming up with ideas for content creation. Research tells us that a smaller company can...

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Six Questions to ask Before You Commission a White Paper

Six Questions to ask Before You Commission a White Paper

White papers still matter. They may not be called white papers anymore, and they may take different formats. However, they're still white papers: a problem that your ideal customer has, how they've historically solved it (and struggled), where the technology landscape...

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5 Ways to Have Fun with B2B Content Marketing

5 Ways to Have Fun with B2B Content Marketing

B2B content marketing has an undeserved bad reputation. Too many people, including content marketers, think it’s boring. Marginally interesting case studies, sleep-inducing white papers, blog posts written for SEO purposes – yawn.   They couldn’t be further from...

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How Yoga Improves Content Marketing Strategy

How Yoga Improves Content Marketing Strategy

Karoun Charkoudian, a former yoga studio owner, once was the featured speaker at a breakfast meeting I attended. And as I learned that morning, yoga and content marketing strategy - yes, even B2B content marketing strategy - have a lot in common. (Maybe that's why...

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Why B2B Writing Experience Matters

Why B2B Writing Experience Matters

Whether you manage projects for a content marketing agency or your in-house marketing team, you've likely battled a massive wave of content that threatens to crest over you. If you're crunched for time, you might hire a writer – any writer – that can string together...

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