Blog
The 5 Content Marketing Myths Holding You Back
Content marketing can mean different things to different people. Some may think it's a constant stream of blog posts, e-books, and videos. Others see it as a brand newsletter that provides relevant information but doesn't scream "Widget, Inc.!" at every turn. Well,...
5 Reasons Why AI Won’t Eliminate Content Marketing Writers
If you believe the hype, AI will take over every marketing task, from content marketing writing to graphic design. Writers like me will be left languishing at our keyboards, much like the assembly line workers of the 1950s. Marketing directors will tell their AI tools...
Brand Journalism and Content Marketing: What’s the Difference?
Brand journalism and content marketing are sometimes used interchangeably. However, they are not the same. Content marketing and journalism are similar to gymnastics meets, with the balance beam, bars, and floor work. It’s all the same sport focusing on skills and...
How to Feed Your Content Marketing Idea Pipeline
Still filling out your content calendars for 2022? One of the most prominent challenges organizations face in content marketing is content creation – and even more specifically, coming up with ideas for content creation. Research tells us that a smaller company can...
Six Questions to ask Before You Commission a White Paper
White papers still matter. They may not be called white papers anymore, and they may take different formats. However, they're still white papers: a problem that your ideal customer has, how they've historically solved it (and struggled), where the technology landscape...
5 Ways to Have Fun with B2B Content Marketing
B2B content marketing has an undeserved bad reputation. Too many people, including content marketers, think it’s boring. Marginally interesting case studies, sleep-inducing white papers, blog posts written for SEO purposes – yawn. They couldn’t be further from...
How Yoga Improves Content Marketing Strategy
Karoun Charkoudian, a former yoga studio owner, once was the featured speaker at a breakfast meeting I attended. And as I learned that morning, yoga and content marketing strategy - yes, even B2B content marketing strategy - have a lot in common. (Maybe that's why...
Is Your Content Marketing Ready for Returning to the Office?
During the COVID-19 shutdowns, companies had to pivot their content marketing strategies. B2B marketers seized the opportunity to create content and reach more customers. They created guides for working from home, ramped up webinars, and hosted virtual events. But as...
Why B2B Writing Experience Matters
Whether you manage projects for a content marketing agency or your in-house marketing team, you've likely battled a massive wave of content that threatens to crest over you. If you're crunched for time, you might hire a writer – any writer – that can string together...
Content Marketing vs. Copywriting: What’s the Difference?
There’s a definite difference between content marketing writing and copywriting, although it may not seem evident at first. Both are written with the end goal of selling something in mind. Both content marketing writing and copywriting can be short-form copy or...
Top 5 Reasons to Work Directly with Freelance Writers
It’s pop quiz time! You’re in charge of content marketing for your company, and you need a freelance writer – fast. Writing that white paper, case study, or series of blog posts yourself or using someone in-house is not an option. What do you do? Find a freelance...