Blog
Marketing vs. Content Marketing vs. Communications: Understanding the Differences
Marketing, content marketing, and communications all play important roles in business. Here’s why they’re different disciplines—and why communications isn’t marketing.
The Scariest Place to Be Is the Same Place as Last Year: Why It’s Time to Grow Your Content Strategy
AI reshaped marketing. Learn why staying still is risky and how a freelance content marketing writer can help your business grow in 2025.
Mastering Content Strategy with Effective Briefs
Content creation can sometimes feel chaotic, and for good reason. A B2B content writer receives a vague topic. A marketing lead wants conversions. A sales team hopes it addresses common objections. And a founder wants to "get something out there." But no one is...
Why B2B Content Needs a Stronger POV in 2025
A lot of B2B content looks alike. You've seen blog posts packed with SEO keywords but no opinion, thought leadership pieces that ChatGPT could've written without a prompt, and LinkedIn carousels full of recycled insights. In other words, deja vu all over again. In...
Understanding Worker Classification: A Guide for Hiring Content Marketing and Creative Freelancers
I read the U.S. Department of Labor’s Employee or Independent Contractor Classification Under the Fair Labor Standards Act so you don’t have to. Here’s how it breaks down for marketing directors who need freelancers to keep their operations running smoothly. This is...
5 Bold, Bright 2024 Content Marketing Predictions
For many B2B content marketing professionals, 2023 provided more challenges than opportunities. I know I’m not the only one who shook her head sadly at the overuse of AI, the confusion around social media, and an uncertain economy. I watched with everyone else as tech...
Top 5 Takeaways from Content Marketing World 2023
There's no other way to say it: Content Marketing World 2023 was fire. From the educational sessions to networking opportunities, exhibitors, and meals, Informa did a fantastic job putting together a stellar program in a new venue (Washington, D.C., instead of...
The 5 Content Marketing Myths Holding You Back
Content marketing can mean different things to different people. Some may think it's a constant stream of blog posts, e-books, and videos. Others see it as a brand newsletter that provides relevant information but doesn't scream "Widget, Inc.!" at every turn. Well,...
5 Reasons Why AI Won’t Eliminate Content Marketing Writers
If you believe the hype, AI will take over every marketing task, from content marketing writing to graphic design. Writers like me will be left languishing at our keyboards, much like the assembly line workers of the 1950s. Marketing directors will tell their AI tools...
Brand Journalism and Content Marketing: What’s the Difference?
Brand journalism and content marketing are sometimes used interchangeably. However, they are not the same. Content marketing and journalism are similar to gymnastics meets, with the balance beam, bars, and floor work. It’s all the same sport focusing on skills and...
How to Feed Your Content Marketing Idea Pipeline
Still filling out your content calendars for 2022? One of the most prominent challenges organizations face in content marketing is content creation – and even more specifically, coming up with ideas for content creation. Research tells us that a smaller company can...
Six Questions to ask Before You Commission a White Paper
White papers still matter. They may not be called white papers anymore, and they may take different formats. However, they're still white papers: a problem that your ideal customer has, how they've historically solved it (and struggled), where the technology landscape...